Taycan Tour

The Porsche Taycan, Porsche's first fully electric car, traveled through Italy on a tour created by Wonder Project. Enthusiasts watched as the three Porsche Taycans featured on the tour paraded in the liveries that have made Porsche famous in the world of racing: one in white and green livery that recalls the first 917 prototype, a red and white one that first won the 24 Hours of Le Mans, and the last one, pink, that went down in history with the nickname "Pink Pig," an aesthetic that was, by the way, taken up in the 2018 24 Hours of Le Mans by the 911 RSR in the LMGTE Pro class. The inaugural leg of the Porsche Taycan Tour took place in Forte dei Marmi on Aug. 29, 2020, and thereafter the scenic Taycans colored, snappy and silent, the roads of the peninsula covering more than 2,000 kilometers,18 cities and 5,000 Product Experiences, concluding the tour on Oct. 09, 2020, in Milan. The public was able to participate in the social media contest “Become the Official Photographer of the Porsche Italia Page” by posting their own content using the dedicated hashtag #TaycanTour2020. The agency handled the event production, the planning of the itineraries, and the video production for each stage.