Formula-E Village

For the second year in a row, the Formula-E event, the long-awaited race of electric single-seaters that gathers thousands of people who are passionate about racing and motors, returns to the capital. The Cannizzo Produzioni agency collaborated on the creation of the Porsche booth at the E-VILLAGE event held in Rome on April 12 and 13, 2019. The booth featured several different areas (VR experiences, simulators, and a children’s area) that attracted a large number of visitors, from adults to children. Porsche, in light of its participation in next year’s Formula E championship, sought to build anticipation and engage all fans of the Stuttgart-based brand through the hashtag #startfromzero, establishing a true starting point and countdown to the finish line.