Haier Brings Innovation to the Stage of Champions

Technology, talent, and excellence come together on September 2 at Milan’s Teatro alla Scala.

Haier, numero 1 nel mondo degli elettrodomestici, è il Title Sponsor del Gran Galà del Calcio AIC 2026 in collaborazione con Lega Calcio Serie A, l’evento che celebra i protagonisti della stagione calcistica italiana, in programma mercoledì 2 settembre al Teatro alla Scala di Milano.

Haier, the world’s leading home appliance brand, is the Title Sponsor of the 2026 AIC Gran Galà del Calcio in collaboration with Lega Calcio Serie A—the event celebrating the stars of the Italian soccer season, scheduled for Wednesday, September 2, at Milan’s Teatro alla Scala.

This partnership stems from shared core values: innovation, the pursuit of excellence, talent, and the ability to deliver increasingly immersive experiences. These principles have always defined the AIC Gran Galà del Calcio and align naturally with Haier’s vision as a global brand committed to developing smart, connected technologies designed to improve people’s daily lives.

The collaboration with the AIC Gran Galà del Calcio represents another milestone in Haier’s journey as a key player alongside Italian soccer. The brand is, in fact, a partner of the Serie A Soccer League, with a project built around the desire to bring the public ever closer to the excitement of the game through technological innovation.
Among the most notable initiatives is the Haier Cam, a technology developed to offer fans an immersive and engaging perspective directly from the field, transforming the way they experience the excitement of the match.

On September 2, La Scala will welcome the season’s top soccer players and coaches, along with executives, government officials, business leaders, and personalities from the entertainment world. An exclusive evening where sports, innovation, culture, and elegance will come together to celebrate the talent and excellence of Italian soccer.

Haier and the AIC Gran Galà del Calcio: two organizations united by a shared commitment to looking toward the future, while honoring the merit, innovation, and passion that inspire every great success.