55th Barcolana

glo™ is continuing its 2023 brand activation campaign in full swing, participating as a Gold Sponsor in the 55th edition of the Barcolana in Trieste, the world’s largest regatta, which transforms Trieste into the World Capital of Sailing every year. This event brought together the sea and the mainland in a spirit of entertainment and relaxation. In fact, inside the large Village was the wonderful glo™ Hospitality, where all people could relax and have a product trial to discover the new glo, velo and vuse devices. The lounge terrace was allocated to selected Bat Italia guests who were able to watch the races live from a privileged position and enjoy DJ sets and cocktail parties powered by glo.