55th Barcolana

glo™ continues its 2023 brand activation in full sail, participating as Gold Sponsor in the 55th edition of the Barcolana in Trieste, the world's largest regatta that transforms Trieste into the Sailing Capital of the World each year. A presence that united the sea and the land in entertainment and relaxation. In fact, inside the large Village was the wonderful glo™ Hospitality, where all people could relax and have a product trial to discover the new glo, velo and vuse devices. The lounge terrace was allocated to selected Bat Italia guests who were able to watch the races live from a privileged position and enjoy DJ sets and cocktail parties powered by glo.