Commercial Meeting

The first digital edition of the BASF Agricultural Solutions Commercial Meeting took place in Milan from November 9 to 11. The three-day event featured a television-style schedule, streamed via a dedicated platform and moderated by journalist Stefania Scordio. In studio present 7 speakers part of management, with BASF vice president connected from Germany. Host of the event Umberto Pelizzari, who moved everyone with the motivational tale of his world record in freediving. The digital platform allowed live interaction among connected users, questions to speakers, voting and polling. All participants, before the event, received a valuable gift at home.