Commercial Meeting 2020

The first digital edition of BASF's Commercial Meeting, Agricoltural Solutions division, was held in Milan, Nov. 9-11. Three days, articulated with a TV-style schedule, streamed through a dedicated platform and moderated by journalist Stefania Scordio. In studio present 7 speakers part of management, with BASF vice president connected from Germany. Host of the event Umberto Pelizzari, who moved everyone with the motivational tale of his world record in freediving. The digital platform allowed live interaction among connected users, questions to speakers, voting and polling. All participants, before the event, received a valuable gift at home.