Inauguration of Lugano Headquarters

On May 6, 2024, Banca Generali celebrated the opening of the new BG Suisse Private Bank headquarters in Lugano. This elegant event successfully blended art, culture, and innovation into a unique experience. The event’s concept, “A Meeting of Excellence” – Swiss with roots in Italian excellence – was the centerpiece of the entire production. Two different nations, united by a desire to excel, were celebrated through an experience that brought together their respective cultural, artistic, and culinary traditions. The celebration began with a spectacular unveiling show outside the building. The main façade, adorned with three imposing red drapes that enveloped the entire building, created an atmosphere of great anticipation, accompanied by eight LED walls that, starting in the morning, projected emotional videos and a countdown culminating in the highlight of the day. At the end of the countdown, the roar of a lion signaled the lowering of the drapes, revealing the building, while from the high balconies of the third and fourth floors, eight musicians from the Conservatorio della Svizzera Italiana performed a welcome to the notes of Vivaldi, adding even more grandeur to the celebration. An exciting production in which precision and adherence to the schedule were two key elements, enabling Wonder Project to transform a conceptual vision into a wonderful and memorable experience, where every detail contributed to creating a crescendo of unforgettable emotions.