Inauguration of Lugano Headquarters

On May 6, 2024, Banca Generali celebrated the opening of the new BG Suisse Private Bank office, in Lugano. It was an elegant event that combined art, culture and innovation in a unique experience. The event concept, "Meeting of Excellence"-Swiss people with roots in Italian excellence, was the centerpiece of the entire production. Two nations, different but united by a desire to excel, were celebrated through a journey that combined their respective cultural, artistic and culinary traditions. The celebration began with a spectacular unveiling show outside the palace. The main facade, set with three imposing red drapes that enveloped the entire building, created an atmosphere of great anticipation, accompanied by eight ledwalls that, since morning, projected emotional videos and a countdown culminating in the highlight of the day. At the end of the countdown, the roar of a lion marked the descent of the drapes, revealing the palace while from the high balconies of the third and fourth floors, eight musicians from the Conservatorio della Svizzera Italiana performed a welcome on the notes of Vivaldi, giving even more emphasis to the celebration. It was an exciting production in which precision and adherence to timing were two key components, enabling Wonder Project to transform a conceptual vision into a wonderful and memorable experience, where every detail contributed to an escalation of unforgettable emotions.