Ducati World Première

World Ducati Week in Misano opened with the highly anticipated unveiling of the new Ducati Panigale V4. The event, produced by Wonder Project, inspired by the concept "Wonder. Engineered," perfectly expressed Ducati's vision and the expectations of all Ducatisti. A reveal where cutting-edge technology merged with passion, a pulse that became a rhythm, enveloping guests in a perfect balance of innovation and emotion. An immersive dome, featuring a circular LED wall and 360° projections, hosted the spectacular unveiling. Following the reveal, the 300 guests enjoyed an exclusive dinner in the finish lane. The new Panigale V4 took center stage, while a performance by a rock harpist called the official Ducati riders—Pecco Bagnaia, Enea Bastianini, Nicolò Bulega, and Alvaro Bautista—onto the track, accompanied by an extraordinary light show that bathed the finish straight in Ducati red. During the 3-day WDW, the public was able to admire the new Panigale V4 with dedicated presentations and speeches inside the Dome.