Porsche on Board

For the third consecutive year, Wonder Project supported Porsche in the Porsche On Board roadshow, launched by Porsche Italia in 2019, which begins against a backdrop of waves, beaches, surfboards, and sails, and winds its way up to the peaks of Italy’s most picturesque mountains. Seven stops (four by the sea and three in the mountains) where customers and enthusiasts could enjoy pure fun and get a closer look at the Porsche E-Performance lineup. A meticulously curated selection of locations in line with the mood and product positioning, as well as the design of the Macan space at Design Week 2024. Each stop featured a Porsche Village where visitors could relax, book a test drive, or try their hand at various sports: from kiteboarding, eFoil, and hydrofoiling at the coastal stops, to hiking, trekking, and excursions on Porsche eBikes at the high-altitude stops.