Press Event

On January 25, 2022, Porsche Italy held its traditional Annual Press Conference to report on its 2021 achievements, news, goals, and strategies for 2022 in a live-streamed digital event held in Milan, Italy. Commercial results, the inauguration of new retail formats, ongoing projects for the electrification of the territory and the Porsche Experience Center Franciacorta are some of the topics addressed by CEO Pietro Innocenti. Wonder Project oversaw all aspects of the event production: studio set-up, direction, streaming airing, and development of the customized platform that allowed invited journalists to participate in the event and ask questions live during the Q&A session. From the same platform, journalists were able to download the Porsche Italy Press Office media kit.