Winfactor

Music and talent. This is the combination chosen by Sisal Wincity to kick off WinFactor 2019, a format to pit emerging artists from the Italian music scene against each other. 16 musical talents competed at Sisal Wincity locations in Milan, Rome, Florence and Catania over four evenings. Only four stage winners were announced. The agency handled the conception, casting, and directing of the events, and developed a web app to enable public voting. The final between the 4 stage winners, took place in Milan at the Sisal Wincity in P.zza Diaz on Thursday, November 21, 2019. Presenting the format is the charming Giorgia Rossi, one of the most highly regarded professionals on Italian television. The "technical" jury composed of Giampaolo Rosselli, Roberto Rossi and Francesco Rapetti Mogol will judge the musical performances. Guest of the final Giuliano Palma.