Winfactor

Music and talent. This is the concept chosen by Sisal Wincity to launch WinFactor 2019, a competition format for emerging artists on the Italian music scene. Sixteen musical talents competed at Sisal Wincity locations in Milan, Rome, Florence, and Catania over four evenings. Only four were declared stage winners. The agency handled the concept, casting, and direction of the events, developing a web app to allow for public voting. The grand finale between the four stage winners took place in Milan at the Sisal Wincity in Piazza Diaz on Thursday, November 21, 2019. Presenting the event was the charming Giorgia Rossi, one of the most beloved professionals on Italian television. The "technical" jury composed of Giampaolo Rosselli, Roberto Rossi and Francesco Rapetti Mogol will judge the musical performances. Guest of the final Giuliano Palma.