Winter Tour

The Maserati Winter Tour was conceived to give the brand’s target audience a firsthand experience of the products from the renowned House of the Trident. It takes the form of a three-month traveling road show held at Italy’s most prestigious ski resorts, including Courmayeur Mont Blanc, Cortina d’Ampezzo, and Val Gardena, with stops in Ortisei and Selva di Val Gardena. The tour consists of a series of activities such as: engagement, lead generation, organizing exclusive events, luxury-themed experiences, test drives, and more.